Windows Store: Show me the numbers.

If you haven’t yet read my post from yesterday, please do. It’s very relevant to this conversation. As I stated – The Windows Store doesn’t need a large number of apps to be successful. It needs a number of great apps that drive people to the platform.

Sermon aside, I know many people are visiting this site to find out where the store is at, and where it may be by 10/26. So let’s have a look.

As of today, the Windows Store has 3,610 Windows Store apps available for purchase or free download. This is a non-trivial increase, and I’ve been seeing an average of 118 apps per day, but it ebbs and flows. Nothing so far matches the huge increase seen on 9/13, but during three days of the last week, over 240 apps hit the store each day. Charted with the earlier data, here is the result:

Pretty strong growth. If you trend that out, the Windows Store will indeed be at over 5,000 apps by launch day.

There was a rush of paid apps that became available, but generally a much higher percentage of apps coming in the store have been free. As of today, 88% of the store’s global inventory consists of free apps. Here’s how that has been trending:

There are a total of 1,837 developers (both individuals and organizations) represented in the store, with the majority having one application available each, though a large number have submitted 2 or more up to about 5. Above that, the spread gets thinner, with the top 10 developers all having 20 or more applications in the store. The top development organization has 96 applications, and the second most is the individual who previously had the most – who now has 51 applications available. There are quite a few larger organizations represented in the Windows Store, such as Asus, AT&T, Amazon (of course),  BMW, eBay, NBCUniversal, Toshiba, and Viacom among others – but I’m also seeing a lot of apps written by individual developers, and a fair amount from Microsoft IT consulting organizations as well.

Many apps on the store are smaller, unitasking apps – the kind I’d frankly like to see less of, since it makes the store harder to navigate. In some ways, these small tchotchke apps are like the Windows command-line tools of yore – power toys for power users. Nice to have, but I’m hoping we start to see some truly unique, well-designed apps that reflect the tenets I mentioned yesterday.

From here on out, all stats are for the US English store (which still has the largest app inventory, at 2,420 apps).

Here’s how the categories break down:

The top two categories are the same, but games have declined 2% in the overall inventory (down from 20%), Entertainment is up 1%, and Tools is up dramatically, from 5% to 10%. Education is up dramatically, from 4% previously. Unfortunately, all of this took a toll on productivity, which is down 2% to 6% of overall inventory today. The Music and Video and Lifestyle categories were unchanged.

94% of the titles that are on x86 or x64 are available on ARM at the current time – though it remains to be seen if that changes after developers can obtain Windows RT systems to test their applications on.

Microsoft’s Mail, Calendar, and Contacts suite of applications has the largest number of ratings submissions by users, at 1,511 – with a rating of 3.2. A rating I expect to improve over time as Microsoft enhances and improves the somewhat constrained applications. The app with the second most ratings is Fruit Ninja, with a rating of 4.0. Aside from that, the apps with the most ratings so far are generally those from Microsoft, landing most in high 3 to 4.x territory.



  1. i want to see the other apps available in the microsoft windows 8 app store.
    what is the easiest way to do this?

  2. Unfortunately, there isn’t a way to do it outside of the Windows Store app on Windows 8 at this time (followed up on Twitter with an idea, if you really want to do it):

  3. Can you please tell us the name of the top two organization which published apps on the store?

  4. If you really want to refocus the discussion from quantity to quality, I would love to see you highlight a couple of apps every time you post.

  5. I got a question, where are these apps? Because I look at the store everyday and there is no way there are 118 new apps a day. And no way there are 3,600 apps in the store right now. Am I missing something?

  6. Thanks for the comment, Nicos – I’ve got a post in mind that I’ll try to get going for next week that will take a look at who is developing what on the store.

  7. There are – but for better or worse, you can only see those that have been published in your locale. If you’re in the US, that’s a lengthy list. In some other locales (especially Arabic) the count is lagging a bit. When I say that there are 3,600 (or now over 4,000) apps on the store, that means globally. When you search the store through the Windows Store app, regardless of locale, you’ll always see some percentage (never the total) that I’m reporting.

  8. all these apps are available in release preview or not ?

  9. No, I believe most of the apps in the store now require the RTM version of Windows – which you can get a trial download of from Microsoft, or hang on just a few more days.