Windows Store: The (almost) Final Countdown

Quick post today, working to have a comprehensive rundown of Windows Store stats about mid-day Friday (pending any sort of explosion in either the number of apps or my system that counts them). But today, wanted to run through the basic set of numbers most people are interested in.


As of today, there are 7,873 Windows Store apps available worldwide. Of these, 88% (6,964) are free – mirroring the percentages first seen much earlier this month. The number of apps added per day has been rather significant, and includes 459 apps worldwide that have been added since I polled yesterday.

Almost all applications are available in both x86 and x64 architectures. Only two apps appear to solely target Windows RT (ARM), 31 target only Windows 8 x64 and don’t have Windows 8 x86 or Windows RT  support. The gap I first noticed some time ago is still there, however. While almost all apps support Windows 8 on x86 and x64, 6% of apps do not support Windows RT on ARM at this time. This may change after GA when developers can test on Windows RT systems – but it may always stay lower, reflecting the challenges of developing WinRT apps on Windows RT that I have heard from several developers.

Speaking of developers, there are now 3,367 distinct developers who have apps available on the store at the current time.

Of the total number of apps added since I polled yesterday, 219 were added to the US Windows Store (likely added to others as well). Something interesting happened this week, though. More apps have been added to the Chinese Windows Store than US English. As a result, the US Windows Store is now the second largest, at 4,516 Windows Store apps – while the Chinese Windows Store features 4,795 Windows Store apps.

US Store:

As I noted, the US Windows Store now features 4,516 apps. Of those, 83% (3,749) are free – indicating more willingness to try selling paid apps in the US store than across the average of all other markets. I haven’t analyzed what other markets may be featuring a higher percentage of paid apps – I may try to calculate that later this week or early next.

More important the count, the past two weeks have seen several significant applications come on line, including NetflixHulu PlusFood Network (what can I say, I’m a foodie), and of course Skype coming on line Friday with the GA of Windows 8 and Windows RT – when we can also (hopefully) expect many more apps. Next update – including pretty pictures and category breakdowns, will be available on Friday.


  1. Hey, I have a question. Since we’re talking about Windows Store apps and different regions, my question is this. I’m currently located in the Caribbean. Trinidad & Tobago to be exact. And I’m very excited about getting the Surface RT, which store will I be routed to when I visit the Windows Store? Because I’m not seeing or reading anything about the existence of a Windows Store for Latin American territories.

  2. I see a collection of apps (3,500+) that appear to be available in the en-tt codepage – which unless there is something unusual going on, would mean they’re available to you – and others living in Trinidad & Tobago. You might want to verify with Microsoft that there will be options for you if you purchase it.

  3. glad to see that Food Network is on board. Dad being a chef he will LOVE IT!!! and personal note: my dad being 54 and non technical person can use Windows 8. minute i turned on WIndows 8 developer preview only after a few clicks he was using it fine.

  4. Where does this number come from? I just went through the entire app library (Windows 8 Pro x64, got it free through Dreamspark since I’m an IT student) and I added up every category…I only came up with 4,107 apps. Where are the numbers on this page coming from?

    To top it off, even those 4100-odd apps would be a good number if all of them were actually good, but they’re not! A ton of apps have 2 and 3 star ratings because they just suck! They’re either slow, broken, or do almost nothing useful. Microsoft needs someone like Steve Jobs who will stand up and tell developers to keep their crap until it’s ready instead of releasing garbage onto the store. It makes a terrible first impression on new users.

  5. 1) When you view the store, you can only see your locale. I use a… different process to see what’s in the store. I haven’t documented how that works, but likely will after GA. In short, while you can only see apps in your locale (en-us), there are numerous apps that are not available in the US but are available in other locales. My process takes all of those into account.
    2) Regrettably, I agree with you that there are a lot of apps in the store that developers should have held back on making. Honestly I’d rather see 100, 50, or even just 20 amazing apps that really make the most of the platform instead of a bunch of apps that are the equivalent of a hello world app – which too many of these are. We’ll see what happens after launch.

  6. It seems to take Microsoft a long time to certify apps and there are many issue with the financial reporting back end – hope it gets fixed soon

  7. “but it may always stay lower, reflecting the challenges of developing WinRT apps on Windows RT that I have heard from several developers.”

    What problems are the developers running into?

  8. I’ve heard the same. Unfortunately new systems usually come with new growing pains… Apple’s store was quite painful and slow for devs at the start – and still is sometimes.

  9. Mostly around dependencies, but many developers are also leery of checking the box saying they support Windows RT until they have the chance to test it. Otherwise a good way to get bad reviews – which is a horrible way to start a new ecosystem.