The Stigma of Mac Shaming

The Stigma of Mac Shaming

I recall hearing a story of a co-worker at Microsoft, who was a technical assistant to an executive, who had a Mac. It wouldn’t normally be a big deal, except he worked directly for an executive. As a result, this Mac was seen in many meetings across campus – it’s distinct aluminum body and fruity ghost shining through the lid a constant reminder that this was one less PC sold (even if it ran Windows through Boot Camp or virtualization software. Throughout most of Microsoft, there was a strange culture of “eww, a Mac”. Bring a Mac or an iPod to work, feel like an outcast. This was my first exposure to Mac Shaming.

I left Microsoft in 2004, to work at Winternals in Austin (where I had the last PC I ever really loved – a Toshiba Tecra A6). In 2006, on the day Apple announced Boot Camp, I placed an order for a white Intel iMac. This was just over three months before Winternals was acquired by Microsoft (but SHH… I wasn’t supposed to know that yet). This was my first Mac. Ever.

Even though I had worked at Microsoft for over 7 years, and was still writing for Microsoft’s TechNet Magazine as a monthly Contributing Editor, I was frustrated. My main Windows PC at home was an HP Windows XP Media Center PC. Words cannot express my frustration at this PC. It “worked” as I originally received it – but almost every time it was updated, something broke. All I wanted was a computer that worked like an appliance. I was tired of pulling and pushing software and hardware to try and get it to work reliably. I saw Windows Vista on the horizon and… I saw little hope for me coming to terms with using Windows much at home. It was a perfect storm – me being extreme underwhelmed with Windows Vista, and the Mac supporting Windows so I could dual-boot Windows as I needed to in order to write. And so it began.

Writing on the Mac was fine – I used Word, and it worked well enough. Running Windows was fine (I always used VMware Fusion), and eventually I came to terms with most of the quirks of the Mac. I still try to cut and paste with the Ctrl key sometimes, but I’m getting better.

I year later, I flipped from a horrible Windows CE “smartish” phone from HTC on the day that Apple dropped the price of the original iPhone to $399. Through two startups – one a Windows security startup, the other a Web startup, I used two 15″ MacBook Pros as my primary work computer – first the old stamped MBP, then the early unibody.

For the last two years, I’ve brought an iPad with me to most of the conferences I’ve gone to – even Build 2011, Build 2012, and the SharePoint Conference in 2012. There’s a reason for that. Most PCs can’t get you on a wireless network and keep you connected all day, writing, without needing to plug in (time to plug in, or plugs to use, being a rarity at conferences). Every time I whipped out my iPad and it’s keyboard stand with the Apple Bluetooth keyboard, people would look at me curiously. But quite often, as I’d look around, I’d see many journalists or analysts in the crowd also using Macs or iPads. The truth is, tons of journalists use Macs. Tons of analysts and journalists that cover Microsoft even use Macs – many as their primary device. But there still seems to be this weird ethos that you should use Windows as your primary device if you’re going to talk about Windows. If you are a journalist and you come to a Microsoft meeting or conference with a Mac, there’s all but guaranteed to be a bit of an awkward conversation if you bring it out.

I’m intimately familiar with Windows. I know it quite well. Perhaps a little too well. Windows 8 and I? We’re kind of going in different directions right now. I’m not a big fan of touch. I’m a big fan of a kick-ass desktop experience that works with me.

Last week, my ThinkPad died. This was a week after my iMac had suffered the same fate, and I had recovered it through Time Machine. Both died of a dead Seagate HDD. I believe that there is something deeper going on with the ThinkPad, as it was crashing regularly. While it was running Windows 8, I believe it was the hardware failing, not the operating system, that led to this pain. In general, I had come to terms with Windows 8. Because my ThinkPad was touch, it didn’t work great for me, but worked alright – though I really wasn’t using the “WinRT side” of Windows 8 at all, I had every app I used daily pinned to the Taskbar instead. Even with the Logitech t650, I struggled with the WinRT side of Windows 8.

So here, let me break this awkward silence. I bought another Mac, to use as my primary writing machine. A 13″ Retina MacBook Pro. Shun me. Look down upon me. Shake your head in disbelief. Welcome to Mac shaming. The machine is beautiful, and has a build quality that is really unmatched by any other OEM. A colleague has a new Lenovo Yoga, and I have to admit, it is a very interesting machine – likely one of the few that’s out there that I’d really consider – but it’s just not for me. I also need a great keyboard. The selection of Windows 8 slates with compromised keyboards in order to be tablets is long. I had contemplated getting a Mac for myself for some time. I still have a Windows 8 slate (the Samsung), and will likely end up virtualizing workloads I really need in order to evaluate things.

My first impression is that, as an iPad power user (I use iOS gestures a lot) it’s frighteningly eerie how powerful that makes one on a MBP with Mountain Lion and fullscreen apps. But I’ll talk about that later.

I went through a bit of a dilemma about whether to even post this or not, due to the backlash I expect. Post your thoughts below All I request? I invoke Wheaton’s Law at this point.

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