I hope these rumors are wrong, but for some odd reason, the Web is full of rumors that this year’s CES will bring a glut of bimodal tablets; devices that are designed to run Windows 8.1, but also feature an integrated instance of Android. But why?
For years, Microsoft and Intel were seemingly the best of partners. While Microsoft had fleeting dalliances with other processor architectures, they always came back to Intel. There were clear lines in the sand;
- Intel made processors
- Microsoft made software
- Their mutual partners (ODMs and OEMs) made complete systems.
When Microsoft announced the Surface tablets, they crossed a line. Their partners (Intel and the device manufactures) were stuck in an odd place. Continue partnering just with Microsoft (now a competitor to manufacturers, and a direct purveyor of consumer devices with ARM processors), or find alternative counterpoints to ensure that they weren’t stuck in the event that Microsoft harmed their market.
For device manufacturers, this has meant what we might have thought unthinkable 3 years ago, with key manufacturers (now believing that their former partner is now also a competitor) building Android and Chrome OS devices. For Intel, it has meant looking even more broadly at what other operating systems they should ensure compatibility with, and evangelization of (predominantly Android).
While the Windows Store has grown in terms of app count, there are still some holes, and there isn’t really a gravitational pull of apps leading users to the platform. Yet.
So some OEMs, and seemingly Intel, have collaborated on this effort to glue together Windows 8.1 and Android on a single device, with the hopes that the two OSs combined in some way equate to “consumer value”. However, there’s really no clear sign that the consumer benefits from this approach, and in fact they really lose, as they’ve now got a Windows device with precious storage space consumed by an Android install of dubious value. If the consumer really wanted an Android device, they’re in the opposite conundrum.
Really, the OEMs and Intel have to be going into this strategy without any concern for consumers. It’s just about moving devices, and trying to ensure an ecosystem is there when they can’t (or don’t want to) bet on one platform exclusively. The end result is a device that instead of doing task A well, or task B well, does a really middling job with both of them, and results in a device that the user regrets buying (or worse, regrets being given).
BIOS manufacturers and OEMs have gone down this road several times before, usually trying to put Linux either in firmware or on disk as a rapid-boot dual use environment to “get online faster” or watch movies without waiting for Windows to boot/unhibernate. To my knowledge most devices that ever had these modes provided by the OEM were rarely actually used. Users hate rebooting, they get confused by where their Web bookmarks are (or aren’t) when they need them, etc.
These kinds of approaches rarely solve problems for users; in fact, they usually create problems instead, and are a huge nightmare in terms of management. Non-technical users are generally horrible about maintaining one OS. Give them two on a single device? This will turn out quite well, don’t you think? In the end, these devices, unless executed flawlessly, are damaging to both the Windows and Android ecosystems, the OEMs, and Intel. Any bad experiences will likely result in returns, or exchanges for iPads.