It’s the attach rate, stupid!
For over a year, I’ve struggled to quantify something that I’ve felt was a truism in the iPhone vs. Android battle. I still can’t fully quantify it with evidence, but I think the market is beginning to bear out what I’ve thought was the case. For a long time, I’ve believed that the consumers who buy Android devices and the consumers who buy iOS devices (I’m talking Android phones to iPhone, primarily) are fundamentally different types of consumers. It’s not…