Delight the customer
At an annual Microsoft company meeting early in my Microsoft career (likely around 1999), Steve Ballmer interrupted the lively flow of the event to read a few letters that had been sent to him from executives around the world. As I recall, Microsoft technology was not working perfectly for these customers, and they weren’t happy. After he read the letters, Steve broke into a speech about “delighting the customer” – a mantra he adopted for some time, and I continue to use to this…