BMW China CEO on how quality affects sales through word of mouth
“One of the most important ways to sell a car in China is word of mouth. People are listening to their friends, customers want to know what are the experiences of others with a product. So they are listening carefully. If you do not deliver the highest quality all of the time, your customer satisfaction goes down. Dissatisfied customers always talk about that they are not satisfied. So immediately if you don’t deliver, it would affect sales, [and] sales would be going down.” – Karsten Engel, CEO…