Mutually Assured Distraction
Have you recently updated an app your computer or your smartphone (or accessed your favorite Web app), and been faced with the arrival of: New features out of the blue Changed behavior for existing features A release that removes or breaks a feature you frequently use A user interface change that completely modifies the way the app works? If so, you might be a victim of mutually assured distraction (MAD). MAD can also alternatively be referred to as competitive cheese moving. Once…