Make them fall in love
A friend was telling me the other day about his new Mac. He bought it, took it home, and said it was like Christmas; opening it up, the ease of getting started, and the look and feel of the hardware, as well as the software. Normally a buyer of PCs, he decided to buy a Mac. A few months before, another friend said the same about buying his first iPhone. What’s unusual is that these two, like me, are ex-Microsoft…