How not to announce a consumer electronics device in 2012 – a lesson from Nokia
When you get a piece of spam, there are a couple of key components to it. There’s a subject line – intended to make the reader excited to “make money fast” or “make cheap international phone calls”. There’s an assortment of flattering text, sometimes pictures, and other components to the message, designed to both delude and confuse the reader into thinking this is a legitimate offer. Finally, there’s a call to action. A hook. In most spam, this is a…