Natural Fakers – why the word “natural” means nothing
Natural. A harmless word. As someone who grew up in Montana, if you used “natural” in a word-association test, the response I’d give you is probably Glacier National Park. But natural isn’t a harmless word anymore. Unlike the word organic, which (though overloaded in meaning) has a very explicit definition when it comes to food, the word natural means everything, yet means nothing at the same time. At a simplistic level, the word natural means “from nature”. However, unless it’s something…