Social is not the goal.
This week at the SharePoint Conference 2012, I attended a roundtable with two customers who have deployed Yammer within their organization and are pleased with the results. Last year I attended a roundtable with two customers who had deployed SharePoint 2010’s social features and were pleased with the results. The conversations were similar – and I can’t help but notice a pattern. The pattern is the beating of the “social in the enterprise” drum. Not just by Microsoft either. Companies…