How Hollywood is Killing Itself with the “Rental Window”
A few years ago, someone in Hollywood got scared. They started looking at the volume that DVD/Blu-Ray (“shiny media”) movies were selling at, versus the volume movies were selling to shiny media rental stores and Netflix. And that someone’s reaction? The most idiotic idea I’ve ever seen (I even think it was dumber than DIVX). The “28 56 Day Rental Window”. I said it was stupid then, I’ll reaffirm it is stupid now. But just wait – it’s getting dumber. You…